Grimmy wrote:
:lol: well I do OK being naive about business considering I make a living out of marketing too (albeit not graphics). I wish I was about 12 I could be watching Radlinski win us the challenge cup single handedly
The company I work for is huge, we recently went through a massive rebrand after acquiring some smaller companies. The CEO had bugger all input into the branding, that isn't because she's incompetent, she recognised that it wasn't her skill set and that they were paying experts good money to do it. Obviously she was still required to lend her support to it once it was launched. I don't like the logo either and agree its a poor decision but it's a bit classless the other person getting personal about someone who has done so much for our club, particularly when he may have just been rowing the party line for all we know.
Sorry for the petulant insult - I've taken it out of my OP. I have to admit this topics got me more rattled than I expected it would, or even should. I guess it goes to show how attached (even if it's subconsciously) to the badge we can become.
Completely agree on your statements regarding Radders and the other poster being out of line. Totally uncalled for.
This whole situation could have been avoided with a brand refresh, rather than the full reset that we've got. The club would have had a much easier sell & achieved their goals, had they done a few simple tweaks & touches. I just feel we've gone too far and too modern and FWIW I don't think the agency have really factored in the long term shelf life of the new badge either. Traditional always stands the test of time, whilst modern dates quickly.