TV advertising : Sun Feb 19, 2012 6:39 pm  

I thought this went down a storm last year and certainly won us some admiration from the RFL. & other clubs.

I wonder if we'll be doing ths again at some point of the season?

Re: TV advertising : Sun Feb 19, 2012 7:14 pm  

Don't know if it's just the one on the A61 at Lofthouse, but the roadside trailer is still plugging the Hull KR game, Should be changed morning after the fixture.

Re: TV advertising : Sun Feb 19, 2012 7:17 pm  

I know it looked good and won the club a few brownie points with the RFL, but I can't help think the money would be better used with promotion within the city. A number of key billboard locations and bus stops, promotions in the city centre all week and in schools prior to a match. Perhaps the large digital screen at Trinity Walk could be used too. TV advertising is all well and good but i'm not so sure how many people that would convert into attendee's.

Re: TV advertising : Sun Feb 19, 2012 7:26 pm  

Khlav Kalash wrote:

I know it looked good and won the club a few brownie points with the RFL, but I can't help think the money would be better used with promotion within the city. A number of key billboard locations and bus stops, promotions in the city centre all week and in schools prior to a match. Perhaps the large digital screen at Trinity Walk could be used too. TV advertising is all well and good but i'm not so sure how many people that would convert into attendee's.

The big advertising board in TW is a good shout, I'd also be touting our games on the TV screen advertising at xscape too, it's in Wakefield and is absolutely rammed with sporty types!

Re: TV advertising : Mon Feb 20, 2012 8:43 am  

t-r-i-n-i-t-y wrote:

Don't know if it's just the one on the A61 at Lofthouse, but the roadside trailer is still plugging the Hull KR game, Should be changed morning after the fixture.

The one at the top of Broadway this morning still advertising Hull KR game as well.
I agree these should be changed as soon after each game has been played as is possible. We have already missed out on a week of advertising for a game that will no doubt be less well attended than the HUll KR game was for various reasons: Saturday night, SKY game, smaller travelling support......

Little things that can have a BIG impact.

Re: TV advertising : Mon Feb 20, 2012 9:44 am  

I expect that AG is pretty good at judging the effectiveness of those TV adverts in terms of RoI, given the industry he works in; if they made a decent return, I imagine we'll see them again - if not, it's unlikely we will.

As for the boards - I agree, they either need to disappear altogether, or be changed the morning after the match; it looks shoddy when they're weeks out of date and not at all in keeping with the our increasingly professional image.

Re: TV advertising : Mon Feb 20, 2012 2:01 pm  

i was speaking to a cas fan on saturday, he reckons that glover has run out of brass, and hence that's why the new fella has come on board to pay for the ground improvements.....

meanwhile back in the real world i think that glover will have assessed whether they are worth the money/effort in relation to any percieved uplift in support.

Re: TV advertising : Mon Feb 20, 2012 2:05 pm  

TV advertising is extremely expensive. Whilst the exposure is nice the chances are that it doesn't generate enough extra people through the gate to justify the expense.

Re: TV advertising : Mon Feb 20, 2012 2:09 pm  

fat faced fan wrote:

i was speaking to a cas fan on saturday, he reckons that glover has run out of brass, and hence that's why the new fella has come on board to pay for the ground improvements.....

A bit of wishful thinking on behalf of said Cas fan I expect.

Re: TV advertising : Mon Feb 20, 2012 2:12 pm  

I highly doubt glover has run out of money.

It's possible that he has run to the budget limit he set himself for improvements, players and advertising. He has invested well.

Now it's a case of waiting for that to hopefully come to fruition as the season goes on. Mainly with results (hopefully playoffs) and attendences.

He stated he wants the club to be self sustainable and rightly so.