Unfortunately, although sky are our main benefactors they haven't done a lot for the exposure of the game recently. Sky has made our tv exposure exclusive to paying customers except for superleague show & a few CC games on BBC. Sky has made the game so exclusive to viewers that it has actually marginalised Rugby League. Add to that the farce of short turnarounds & sky's demands are not so conducive to the good of our game. Contrast the free to air exposure that RU has compared to ours & it looks like something has gone amiss with our marketing team.