What do we need to do?
Go and headhunt Alan Sugar's head of Marketing from the 1980's.
To anyone under the age of 40, Mr Sugar basically peddled poop product for decades, yet (bar Branson) he's this country's most famous businessman..... ergo, they (his marketing team) must be doing something right. People are gullible.
Take music for example. Two of the most bland, insipid, dire "acts" in the world right now, are Adele and Ed Shearon. Personally, I'd rather have chronic diahorreah, toothache, galloping alopecia, penile warts and gingivitis, than have any of their records in my collection. But, as the general public have been browbeaten into being told that their music is so brilliant, people go out and buy it in their droves. The general public are TOLD what to like.People are gullible. They like to "fit in" with what others are doing.
The three point game fits into this, too. Not so much with the upcoming autumn internationals, but just you wait 'til late January, when the yawnfest that is the 6 Nations kicks off. You'll get middle aged housewives that have ZERO interest in sport, tuning in to watch with their husbands. Simply because the RFU have got their marketing dept going "all out" to get bums on sofas. Guess what? It's worked.
The same goes for tennis. Very few people in a population of 60+ million give a stuff about tennis. Come the end of June, the same middle aged housewives can't get enough of it. Does Mrs Smith of 23 Acacia Avenue, Tunbridge Wells, know who won last week's tennis event?? Does she hell. But she'll watch Wimbledon, 'cause it's rammed down her throat.
To me, we have the greatest sport on the planet. But no-one pushing it. Last night, I was bored, so I put Youtube on, and watched AGAIN, Man City v Monaco from last season. One of the most entertaining games of footie I've seen in years. Yet, there are loads of games of RL with more entertainment than that, season in, season out. The trouble is, few people know it's out there.
Raise the salary cap. In all honesty, it's not really worked. The same teams are still winning. We MIGHT attract a few decent Aussies, bar the ones who are washed up, at the end of their careers or have committed a massive misdemeanor, if we do.
Oh....and get some marketeers, and flog them to within an inch of their lives.
Get them to tell the public that RL IS the greatest game. Stevo did. But he's hated.