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Re: Attendance / Atmosphere
Post Sat Sep 29, 2018 8:43 pm
Posted by FickleFingerOfFate on Sat Sep 29, 2018 8:43 pm
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Look at the points for and against this season.
Not many teams have a better points for, it's the points against that needs a bit of work as then maybe we can compete with Wigan and Saints and even Cas!
Re: Attendance / Atmosphere
Post Sat Sep 29, 2018 10:32 pm
Posted by Kettykat on Sat Sep 29, 2018 10:32 pm
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Only a small thing that I have noticed is they stopped putting those big A boards on the main roads into the city where you couldn’t help but notice trinity and who and when they were playing as more often not you were stuck in slow moving traffic .
Think a multi point attack on getting more into the public eye is the way forward in the short term.
Re: Attendance / Atmosphere
Post Sat Sep 29, 2018 11:10 pm
Posted by Miro on Sat Sep 29, 2018 11:10 pm
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Kettykat wrote:
Only a small thing that I have noticed is they stopped putting those big A boards on the main roads into the city where you couldn’t help but notice trinity and who and when they were playing as more often not you were stuck in slow moving traffic .
Think a multi point attack on getting more into the public eye is the way forward in the short term.

I have seen at least one of those recently, rotting away in a field unfortunately.
Re: Attendance / Atmosphere
Post Mon Oct 01, 2018 10:42 am
Posted by bren2k on Mon Oct 01, 2018 10:42 am
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Loads of great ideas - but the problem with a scattergun approach to marketing is that if sales do go up, you don't know what's worked and what hasn't, so you don't know what to continue, and what to sack off.

For mine, I'd pick two and execute them in the off-season; the main one would be schools, with a second line of attack in the public sector. For schools, I'd significantly ramp up the player involvement and link them with PE departments - doing conditioning, nutrition and coaching - not just RL - and at the same time, get to parents through school comms channels, offering free tickets for kids and teachers - requiring a paying parent to accompany. Players like Big Dave and Pauli should be assigned to the biggest schools with the largest catchment areas - and players with connections to a particular school could go there. If the club engages as a partner around health, fitness and nutrition, there's a genuine reason for them to become partners of the club.

A similar project could be done with public sector organisations - especially the NHS - with a public health crisis in full flow mainly around lifestyle choices - and a gang of super fit, professional athletes able to offer genuine added value - it shouldn't be that hard to get the NHS Health Promotion team to link up with the club.

The lack of connectivity with the local community will never be solved with posters and A-boards - the club has way more to offer than that, and building relationships with large demographics has to be key?
Re: Attendance / Atmosphere
Post Mon Oct 01, 2018 1:27 pm
Posted by Miro on Mon Oct 01, 2018 1:27 pm
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bren2k wrote:
Loads of great ideas - but the problem with a scattergun approach to marketing is that if sales do go up, you don't know what's worked and what hasn't, so you don't know what to continue, and what to sack off.

For mine, I'd pick two and execute them in the off-season; the main one would be schools, with a second line of attack in the public sector. For schools, I'd significantly ramp up the player involvement and link them with PE departments - doing conditioning, nutrition and coaching - not just RL - and at the same time, get to parents through school comms channels, offering free tickets for kids and teachers - requiring a paying parent to accompany. Players like Big Dave and Pauli should be assigned to the biggest schools with the largest catchment areas - and players with connections to a particular school could go there. If the club engages as a partner around health, fitness and nutrition, there's a genuine reason for them to become partners of the club.

A similar project could be done with public sector organisations - especially the NHS - with a public health crisis in full flow mainly around lifestyle choices - and a gang of super fit, professional athletes able to offer genuine added value - it shouldn't be that hard to get the NHS Health Promotion team to link up with the club.

The lack of connectivity with the local community will never be solved with posters and A-boards - the club has way more to offer than that, and building relationships with large demographics has to be key?

I hope that never gets quoted out of context :wink:
However. some good suggestions there and agree about the A boards and posters, but we do need those as well. Also, getting news out daily to the media organizations, any old cobblers will do (half joking). Many a slow news day will see them slipping the odd article / quote in.
Re: Attendance / Atmosphere
Post Mon Oct 01, 2018 4:03 pm
Posted by bren2k on Mon Oct 01, 2018 4:03 pm
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Miro wrote:
I hope that never gets quoted out of context :wink:


Whoops - perhaps that would be a better strategy for certain fans...?
Re: Attendance / Atmosphere
Post Tue Oct 02, 2018 7:54 am
Posted by vastman on Tue Oct 02, 2018 7:54 am
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Kettykat wrote:
Only a small thing that I have noticed is they stopped putting those big A boards on the main roads into the city where you couldn’t help but notice trinity and who and when they were playing as more often not you were stuck in slow moving traffic .
Think a multi point attack on getting more into the public eye is the way forward in the short term.


I personally think the A boards going is one of the few mistakes MC and co have made and I would reinstate immediately.

I get the trendy arguments about social media etc but in this case I think the marketeers are totally wrong.

RL is a conservative game with a mixed potential audience 50% of which has no interest in Twitter or Facebook.

We have simply alienated them by ignoring them which in turn has allowed them to ignore us.

Also the boards add a presense for the club in the city that can't be ignored yet comes at a fairly reasonable price.

I suggest the club thinks again on this, ditto match day posters.

One thing seems obvious and that is that good RL and results doesn't seem to be enough to attract the Wakefield public so we need to re-think the marketing - or win the CCup or GF 8)
SUPPORT SWAG...
Re: Attendance / Atmosphere
Post Tue Oct 02, 2018 10:32 am
Posted by wakeytrin on Tue Oct 02, 2018 10:32 am
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vastman wrote:
I personally think the A boards going is one of the few mistakes MC and co have made and I would reinstate immediately.

I get the trendy arguments about social media etc but in this case I think the marketeers are totally wrong.

RL is a conservative game with a mixed potential audience 50% of which has no interest in Twitter or Facebook.

We have simply alienated them by ignoring them which in turn has allowed them to ignore us.

Also the boards add a presense for the club in the city that can't be ignored yet comes at a fairly reasonable price.

I suggest the club thinks again on this, ditto match day posters.

One thing seems obvious and that is that good RL and results doesn't seem to be enough to attract the Wakefield public so we need to re-think the marketing - or win the CCup or GF 8)

I know lots of fans who are 'older' and are not on the internet or social media. The A boards are good at targeting that age group. The match day posters are at no cost to the club, fans can print them out and distribute to shops etc.
Wakefields roller coaster ride continues.
Re: Attendance / Atmosphere
Post Tue Oct 02, 2018 2:50 pm
Posted by Miro on Tue Oct 02, 2018 2:50 pm
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Dream team, England Squad (congrats Tom and Reece) etc. Now lets hope the club shout this news from the rooftops.
Re: Attendance / Atmosphere
Post Tue Oct 16, 2018 10:52 pm
Posted by Miro on Tue Oct 16, 2018 10:52 pm
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Miro wrote:
Dream team, England Squad (congrats Tom and Reece) etc. Now lets hope the club shout this news from the rooftops.


Nothing on the website? :FRUSRATED:
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