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Daily mirror interview with karl
Post Wed Nov 27, 2019 12:36 pm
Posted by Fantastic Mr Catpiss on Wed Nov 27, 2019 12:36 pm
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Re: Daily mirror interview with karl
Post Wed Nov 27, 2019 2:45 pm
Posted by Wires71 on Wed Nov 27, 2019 2:45 pm
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Fantastic Mr Catpiss wrote:
https://www.mirror.co.uk/sport/rugby-league/behind-scenes-look-warrington-wolves-20971324.amp?__twitter_impression=true


Good article and nice to see the marketing team are looking at ways to improve and a 12.5% increase in attendance is very good.

I hope the performance team are having similar meetings.
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Re: Daily mirror interview with karl
Post Wed Nov 27, 2019 2:48 pm
Posted by Winslade's Offload on Wed Nov 27, 2019 2:48 pm
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That was interesting and very encouraging. I do think KFP is streets ahead of the typical RL club CEO so I hope he stays and keeps pushing forward. We do need the standard of RL to match the advertising hype though, its still the quality and trophies that dominate spectator interest.

Talking of hype, the claim of 12.6 % increase in home gates is a bit of a Russia Today interpretation of the facts. We gave very cheap tickets away for the Catalans (1500 ?) and London (3000 ?) games. I think it might have been something like £5 and £1 for kids. So it was very much a promotional freebie and if you take away those sales we ended up with around 9.2% uplift in attendances.
Not that I am criticising the move, far from it. I think it was exactly the right thing to do as we got more people to watch and created a better atmosphere in the stadium.
Re: Daily mirror interview with karl
Post Wed Nov 27, 2019 3:03 pm
Posted by rubber duckie on Wed Nov 27, 2019 3:03 pm
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It's been said that turnover vs London was the biggest in seasons.
Seen nothing written about though.
once a wire always a wire
Re: Daily mirror interview with karl
Post Wed Nov 27, 2019 5:16 pm
Posted by Winslade's Offload on Wed Nov 27, 2019 5:16 pm
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rubber duckie wrote:
It's been said that turnover vs London was the biggest in seasons.
Seen nothing written about though.


You mean sales of food, drink etc plus ticket sales ?
Re: Daily mirror interview with karl
Post Wed Nov 27, 2019 7:06 pm
Posted by rubber duckie on Wed Nov 27, 2019 7:06 pm
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Winslade's Offload wrote:
You mean sales of food, drink etc plus ticket sales ?

Well some of that you would guess.
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Re: Daily mirror interview with karl
Post Wed Nov 27, 2019 7:48 pm
Posted by ninearches on Wed Nov 27, 2019 7:48 pm
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Considering it isn't that easy to see along my usual habitat of the south stand ,i must say it did seem to have more people in than previously even though the north & east stands looked emptier. Perhaps people were taking advantage of the cheaper standing prices.
Re: Daily mirror interview with karl
Post Wed Nov 27, 2019 8:16 pm
Posted by The Railwayman on Wed Nov 27, 2019 8:16 pm
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I like the positive portrayal of the organisation in this article. The adventures of Wolfie got people talking including supporters of other clubs. RL is often starved of publicity so we have to almost go out and create it / get it.

Being an old fart supporter of in excess of over 35 years I will keep going pretty much regardless but we need to attract a new / greater audience and if Karl and his team are contributing to this then well done to them. Obviously the product on the field has to back this up and we can only hope Mr. Price is attacking his role with the same levels of commitment and enthusiasm
Re: Daily mirror interview with karl
Post Wed Nov 27, 2019 9:06 pm
Posted by sally cinnamon on Wed Nov 27, 2019 9:06 pm
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Lots of cringeworthy stuff in this interview and it makes me realise how good Andy Gatcliffe was. He never seemed to feel the need to do all these bombastic interviews and go on about the matchday experience, he just got on with the job and took us from being a basket case club into a powerhouse force on the field.

“We don’t measure ourselves against other Super League clubs. We measure ourselves against the biggest sporting brands in the world.”


Then we are rank amateurs. Do you look at things like 'the Wire flyer' and Wolfie spying with binoculars and think this is the sort of thing that the Dallas Cowboys or Real Madrid would do? Look at the quality of merchandise these clubs sell. Look at how iconic their kits are. Look at how good their websites are. Look at the facilities at their stadium. Most top football clubs have their own TV channel. We have stupid gimmicks.

"There is also evidence in the report that some fans support the club not because they play rugby league, but because they are Warrington’s premier professional sporting organisation, reinforcing Fitzpatrick’s belief that the Wolves need to sell an entertainment package rather than just what takes place over 80 minutes on the field."


You can just see from the language used here that you're dealing with people who have got obsessed with management-marketing speak and lost the ability to see the wood for the trees. People watch Wire because they want to watch rugby league. The entertainment that matters is the 80 minutes on the field and it has been going downhill in recent years. Faffing about with other gimmicks and calling it an 'entertainment package' isn't going to mask that.

“After what happened this year, we know Lee Radford at Hull FC doesn’t like how our social media operates,” he points out, after Radford cited Warrington’s social media activity as motivation for his team winning there in May. “That’s good - we can use that again.”


What was the big success here? We disrespected Hull, they used it as motivation for beating us, and that's good, we can do it again? How about next time Hull come here, we don't spout off on social media, but we beat Hull by 40 points and send a message to the rest of the league that makes them think....have you seen how Warrington are playing? Don't fancy going to their place any time soon. I would rather focus on doing the business on the field than having an 'edgy' social media account.

“To be honest it probably wasn’t edgy enough at times,” he smiles. “I think there might have been some trepidation from the staff when I outlined this vision - they were a little bit concerned about how it would be perceived.
"Does it rub people up the wrong way at times? Yes - and good, because it’s provoking emotion. That’s what sport is all about and what we want to do, we want people talking about the Warrington Wolves brand.


What does he want people to associate with the Warrington Wolves brand? Is it 'internet edgelords who wind people up on social media and think they are funny'? If you want some case studies of 'sporting brands', what do you associate with Roger Federer? Ultimate professional, relentless winner, look at how well dressed he is on and off the court, look at how classily he conducts himself, how well he speaks to the media. That is an iconic brand, and he's not short of blue chip companies wanting to associate their brand with him through sponsorship.

Or for another example, look at the great Liverpool sides of the late 80s, and how they built the "Liverpool Way". That wasn't just about their identity for open, passing football. You would hear stories about how unselfish their players were off the pitch, helping other teams carry kit on to the bus and stuff. You saw what Dalglish and the players did for the bereaved families after the Hillsborough tragedy. It was about being class human beings as well as players and doing the right thing. They got a deserved reputation for it.

If we want to build a brand then lets start with values of classy behaviour, being fearless competitors on the pitch but known off the pitch for our respect for opponents and for how we treat fans and the local community. Think about our club icons, all the stuff Brian Bevan achieved and his modest persona and unassuming image. Think about Mike Gregory and what qualities you associate with him - leadership, toughness, personal warmth, knew how to make everyone have fun. You can build a brand out of these kind of qualities....not winding people up or seeking 'controversy'.
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Re: Daily mirror interview with karl
Post Wed Nov 27, 2019 10:12 pm
Posted by karetaker on Wed Nov 27, 2019 10:12 pm
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Where Sally talks about match day experience I was at a fans forum meeting and when I said it depends what’s happening on the pitch to be told we are trying to move away from that well that’s done it for me. We are not the NFL.

Someone else mentioned inflated attendances because of the cheap offers, so some people on here have worked that out, does anyone think we being treated like kids.

It’s a results driven business we had big attendances when we were winning fans won’t go if we on a loosing streak unless you are going to buy into the entertainment package, well I’m not going to be clapping if we getting beat 80-0 for the sake of entertainment. It’s sport I pay to watch my team win or loose but have turned and not stolen a wage as it looked that way many times last season.

Yeh hoover came onboard because Wolfie is funny, give me a break
Last edited by karetaker on Wed Nov 27, 2019 10:15 pm, edited 1 time in total.
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