Ah yes, Fitzpatrick quoting Roger Ailes, the father of the "alt-right" media who got forced out of Fox news because of sexual harassment allegations. If one man says he can create peace in the middle east and another falls in the orchestra pit, its the man in the orchestra pit who features in the lead story in the news, so you want to be that man not the one who solves conflict.
It seems to be in vogue these days to quote these alt-righters as some kind of strategic geniuses who have the key to understanding the 'man on the street', Roger Ailes, Steve Bannon, Lynton Crosby. Look for conflict and controversy and that creates headlines. Especially in the social media era.
Fitzpatrick was trying this orchestra pit stuff earlier in the season, saying we should be talking up rivalries and conflict, it gets people talking about the club, generates social media headlines. When we upset Hull and Lee Radford had a go at us after they beat us, Fitzpatrick probably chalked that kind of thing down as a win, because it generated publicity, got the club being talked about in social media.
Problem is, it's a dangerous game delving in to the alt-right playbook because you don't know what you might unleash. Later in the season we had that Wire fan tweeting that a ref should be shot dead live on TV, that got the club talked about a lot on the internet too, generated tweets that had 'Warrington Wolves' involved, everyone got to see what club that guy supported. Publicity for us.
Maybe that's not what Fitzpatrick meant when he wanted to stir up rivalries and a bit of controversy but from the Ailes/alt right playbook that's exactly the kind of thing you want. It upsets the PC brigade but there's a chunk of the fanbase who would have read that tweet and loved it, thought it was funny/edgy. Ailes would have approved.
You could do better than the orchestra pit, just announce that we are renaming one of the stands the Donald Trump stand. This will get us massive worldwide publicity. The news will reach the great man himself and he will be only too happy to provide us with a free retweet or give a line at one of his press conferences.
"The people in Britain, in Warrington, they love me over there. It's a great club, great people they really love me, and I think they're creating something really special over there, real smart people"