I would like to run an idea by you all & I am fair game, reasonably thick *skinned* & so prepared to take the fall out !
If I were in such a position at SLE/RFL or able to pull the strings of both, then I could see mileage in this.
Take the headline/strap line & put out a video of some of the dreariest RU available to really sombre dreary music & a juxtaposing piece of hard hitting, fast & aggressive, skillful R.L to hard hitting rap or rock music & get it out there to as many outlest & as often as possible.
Get into a war of words with Kick & Clap, much in the same way as Wire & Salford did on Twitter.
Keep poking the fire & raising the profile, above all invest in the profile of Rugby League.
A little too ambitious for our current incumbents I suppose, but then I get the impression they don't like to think or do !!!