Re: Challenge Cup sponsor 2019 : Fri Nov 16, 2018 8:21 am  

Surely with a French team winning it new and higher quality sponsors would be tripping over themselves to get involved as wasn’t that one of the arguments of what Catalans bring?

Re: Challenge Cup sponsor 2019 : Fri Nov 16, 2018 5:34 pm  

wrencat1873 wrote:

I never quite know when you are being serious

I terms of marketing, I never joke!

Re: Challenge Cup sponsor 2019 : Sun Nov 18, 2018 4:48 am  

Call Me God wrote:

I
In all seriousness, sports sponsorship has been a tough market for a few years now......didn't the 2nd and lower tiers of soccer struggle a while back?

Indeed. The value of the Six Nations has also roughly halved and the Heineken Cup sponsorship has also been cut quite dramatically. Businesses are generally less willing to pay big money for sponsorships, and they're expecting more for that money - things like highly recognisable, media trained personalities for example. Hell, we still don't offer full-pitch digital pitch side advertising at most clubs even though many advertisers expect it.

I know that the Challenge Cup is an RFL property, but they are only able to sell the audience and the quality of product that the clubs provide them. This is an issue that has roots in all of those clubs and chairmen that "don't believe in marketing", and there's only so much that the RFL can do to polish that turd.

Re: Challenge Cup sponsor 2019 : Mon Nov 19, 2018 11:35 pm  

Ladbrokes have agreed a 4 year multi-event sponsorship deal with the PDC. Bye bye RL, hello darts. Good work by the Hearns

Re: Challenge Cup sponsor 2019 : Tue Nov 20, 2018 12:50 am  

Orrell Lad wrote:

Ladbrokes have agreed a 4 year multi-event sponsorship deal with the PDC. Bye bye RL, hello darts. Good work by the Hearns

When you invite the wolf into your chicken run, don't be surprised when he leaves with your chickens

Re: Challenge Cup sponsor 2019 : Tue Nov 20, 2018 8:41 am  

Another potential iceberg up ahead. The RGA (of which Betfred are a member) are meeting to discuss a voluntary code for reducing the level of betting advertising.... Among the changes reportedly on the agenda include a limit of one gambling ad per commercial break, a total ban on gambling ads before the 9pm watershed, and banning all in-play betting ads during sports matches (guess Bet365 pitchman Ray Winstone will have to go back to making movies). Whether or not "ads before the 9pm watershed" applies to sports sponsorship or not, we may soon find out. As for the Ladbrokes thing, it's not the first time that Ladbrokes have sponsored PDC events. Surely the biggest question is why didn't Ladbrokes see value in renewing its sponsorship with RL, when we're supposedly a good demographic fit?

Another potential iceberg up ahead. The RGA (of which Betfred are a member) are meeting to discuss a voluntary code for reducing the level of betting advertising.... Among the changes reportedly on the agenda include a limit of one gambling ad per commercial break, a total ban on gambling ads before the 9pm watershed, and banning all in-play betting ads during sports matches (guess Bet365 pitchman Ray Winstone will have to go back to making movies). Whether or not "ads before the 9pm watershed" applies to sports sponsorship or not, we may soon find out. As for the Ladbrokes thing, it's not the first time that Ladbrokes have sponsored PDC events. Surely the biggest question is why didn't Ladbrokes see value in renewing its sponsorship with RL, when we're supposedly a good demographic fit?

Re: Challenge Cup sponsor 2019 : Tue Nov 20, 2018 8:52 am  

wire-quin wrote:

Isn't there a chippy in Wakey looking to sponsor something RL related?

"Chip on both shoulders" or, at least I think that's the one you may be thinking of ?
Or maybe, the company that was to sponsor the Wolves victory parade after their emphatic GF win.

Re: Challenge Cup sponsor 2019 : Tue Nov 20, 2018 1:09 pm  

Orrell Lad wrote:

Ladbrokes have agreed a 4 year multi-event sponsorship deal with the PDC. Bye bye RL, hello darts. Good work by the Hearns

Ladbrokes obviously see darts as a better draw than rugby league

Re: Challenge Cup sponsor 2019 : Tue Nov 20, 2018 2:20 pm  

Ruune Rebellion wrote:

Ladbrokes obviously see darts as a better draw than rugby league

It's not hard to see why darts works for bookmakers. It's essentially one TV event with four to six matches per event - that's four to six times the number of markets that the same number of hours of RL content can offer.