Channel 4 coverage. : Mon Jan 24, 2022 10:35 am
I’m not sure if this has been mentioned before, but….Given that C4 is wholely funded though adverts has anyone got any idea how this is going to work for games?
Would we be happy to accept “in game” adverts, say during stoppages for kicks for goal, kick offs etc?
It doesn’t seem feasible for C4 to show the game uninterrupted due to loss of revenue.
Thoughts?