We do really need to get into rich and first world countries a lot more.
PNG has more genuine fans of the game than any other country, but because they are a very poor, third world country, it does us no good.
On the other hand, there are maybe a few thousand fans in the USA and Italy, and already they generate enough income to fund regular internationals without the RLIF needing to chip in anything.
Having the game played in the UAE and Hong Kong is a good thing, because those countries have money.
The Pacific Islands produce lots of players and good teams, but no money for the game.