2 gripes;
1) Why isn't JJB modelling it?
2) They have kept it so that 80% of the LBS logo appears on one side of the shirt.
Otherwise it looks better than the home one; more in proportion and less like an abstract painting as the home one does. It is better, certainly.
But yes as pointed out your away kit and home kits should be differently colours as generally you wear the away kit if your home kit clashes with the other teams'! But who would this clash with? Can't think off the top of my head - Warrington's home kit is white, isn't it?
I remember NUFC tended to have it when Sheff Wed were in the same league - we tended to have variations of blue as away tops and then ended up making a 'third' top for the game at Hillsbrough each year.