Re: magic tickets : Tue Nov 18, 2014 3:31 pm
Andy Gilder wrote:
Yorkshire CCC have half a new stand to pay for. They can't afford to be letting folk in for free.
It is a balance though isn't it..? The amount of times I saw brief pictures on the local news that it looked like there were as many people there as there are outside a local library to return books at 2am on a Friday night.
I would probably never go to a YCCC game if I had to pay full-price, but I would go with a friend and split the price between us so we both effectively got in for half-price if the offer was still going as I will have more free time next year.
Moreover, I'd likely buy food / drink when I did go.
So although YCCC would have lost one seat to a free entrant, they'd have sold another to a paying customer and then got some money from both for refreshments during the day. Moreover, with the chance to do this 4 times, then over the season they could have actually had the extra income four times more than they otherwise would have.
I took up my Rhinos season ticket 2 years ago because it was a dirt-cheap offer - £65 for the season. Ok, they probably didn't make any money off me in the 13 home games I went to in 2012, giving me entry for £5 a game.
They did however earn about £100 in merchandise that I bought that I otherwise would not have as I wouldn't have been going. Plus attendance at an away game.
They then got a £130 season ticket off me last season, attendance at the Saints cup game, the CC final (plus coach travel) and another away game - and about £120 in merchandise bought through the year. Next season they will likely be getting £216 again for my season ticket, plus whatever else I then spend later.
Had I never got persuaded to come in and have a look round to start from the offer that won't have (initially) generated them any funds, I would have been much less likely to have done all that I have subsequently done.
I know I have looked at the YCCC games a few times in the last year and unless someone was trying to persuade me to go, am very unlikely to ever pay the current prices to 'give it a go' and see if I do have a stomach for watching it.
Whereas if financially it was a good 'punt' for me to take (ie. cheap) I'd be more likely to pay and see how I enjoy it.
I always liken it to going to a music gig / concert. I will happily pay £10 or so to see a band I know nothing about - at £15 I probably would if the other person's enthusiasm persuaded me, at £20 I'd have to be familiar with them and know i'd probably like it. At £30 - no chance!