Re: 150th Anniversary Kit... : Fri Oct 10, 2014 11:17 am  

frepneyboy wrote:

So you can only buy a shirt if you go to a game ?

Seriously

no really?

honestly?

Where does it say that in the post quoted?

We sell just over 10K shirts a year, and have done for quite a few years now. Why should, in your opinion, that double this year? An increase, possibly, but even if was a sponsoer free, proper cotton, with collar, black and white irregular hooped shirt) with full hoops, you's still not shift close to 20K of them.

Re: 150th Anniversary Kit... : Fri Oct 10, 2014 11:36 am  

Neil HFC wrote:

Where does it say that in the post quoted?

We sell just over 10K shirts a year, and have done for quite a few years now. Why should, in your opinion, that double this year? An increase, possibly, but even if was a sponsoer free, proper cotton, with collar, black and white irregular hooped shirt) with full hoops, you's still not shift close to 20K of them.

Erm

Mrs Barista wrote:

:lol: We average about 10k. Do you seriously expect everyone including non passholders to buy 2 replica shirts each? Jesus wept. .

Clearly putting the onus on the 10k fans (who go) to buy 20k shirts

Re: 150th Anniversary Kit... : Fri Oct 10, 2014 12:00 pm  

frepneyboy wrote:

Erm

Clearly putting the onus on the 10k fans (who go) to buy 20k shirts

So not "can only by one" atall then?

Re: 150th Anniversary Kit... : Fri Oct 10, 2014 3:41 pm  

Time for some facts. The dataset for SL's top 5 shirt-selling clubs for 2012 shows some tight ranges in terms of shirt:attendance ratios. Data is number of shirts sold, average attendance, ratio of shirts to attendance. As you can see the range is 0.9 to 1.2. Leeds in that year won the title and played in the CC final also.

Wigan 18,000 16,043 1.1
Leeds 18,000 14,948 1.2
St Helens 14,000 14,088 1.0
Hull FC 12,000 11,885 1.0
Warrington 10,000 11,430 0.9

So to hit 20 k shirts would need us to:
1 Achieve a ratio of 1.9 based on our 2014 average attendance. Put another way, achieve a shirt conversion rate 59% higher than "best in class" Leeds managed in a year they contested both major finals or
2 Hit Leeds comp best 1.2 ratio through average attendance of 16,667 (a 55% uplift).

Crazy

Re: 150th Anniversary Kit... : Fri Oct 10, 2014 3:55 pm  

Mrs Barista wrote:

Time for some facts. The dataset for SL's top 5 shirt-selling clubs for 2012 shows some tight ranges in terms of shirt:attendance ratios. Data is number of shirts sold, average attendance, ratio of shirts to attendance. As you can see the range is 0.9 to 1.2. Leeds in that year won the title and played in the CC final also.

Wigan 18,000 16,043 1.1
Leeds 18,000 14,948 1.2
St Helens 14,000 14,088 1.0
Hull FC 12,000 11,885 1.0
Warrington 10,000 11,430 0.9

So to hit 20 k shirts would need us to:
1 Achieve a ratio of 1.9 based on our 2014 average attendance. Put another way, achieve a shirt conversion rate 59% higher than "best in class" Leeds managed in a year they contested both major finals or
2 Hit Leeds comp best 1.2 ratio through average attendance of 16,667 (a 55% uplift).

Crazy

Good stuff, Mrs B.

Always useful to get facts straight, be it shirt sales, former clubs of Gareth Ellis, West Hull's shirt design or James' discography.

Re: 150th Anniversary Kit... : Fri Oct 10, 2014 4:35 pm  

It would be great to see South Sydney warm up with a game against Hull before their WCC game , With obvious links between the two clubs in Shane Richardson .

Re: 150th Anniversary Kit... : Fri Oct 10, 2014 5:10 pm  

Pearson spoke in the Mail the other day about some "great events and games" coming up next year.

Finishing the 150 season with a game against New Zealand would be fantastic.

Re: 150th Anniversary Kit... : Fri Oct 10, 2014 8:39 pm  

Mrs Barista wrote:

Time for some facts. The dataset for SL's top 5 shirt-selling clubs for 2012 shows some tight ranges in terms of shirt:attendance ratios. Data is number of shirts sold, average attendance, ratio of shirts to attendance. As you can see the range is 0.9 to 1.2. Leeds in that year won the title and played in the CC final also.

Wigan 18,000 16,043 1.1
Leeds 18,000 14,948 1.2
St Helens 14,000 14,088 1.0
Hull FC 12,000 11,885 1.0
Warrington 10,000 11,430 0.9

So to hit 20 k shirts would need us to:
1 Achieve a ratio of 1.9 based on our 2014 average attendance. Put another way, achieve a shirt conversion rate 59% higher than "best in class" Leeds managed in a year they contested both major finals or
2 Hit Leeds comp best 1.2 ratio through average attendance of 16,667 (a 55% uplift).

Crazy

Shirt sales shouldnt be pinned against gate numbers

Why shouldnt we aim for 20k sales??

Please tell us why the club cannot aim high? Afterall Pearson aimed for 10k passes 2 years in a row, that was ambition.

Re: 150th Anniversary Kit... : Sat Oct 11, 2014 7:07 am  

frepneyboy wrote:

Shirt sales shouldnt be pinned against gate numbers

But with a very strong correlation coefficent of 0.96, they clearly are.

frepneyboy wrote:

Why shouldnt we aim for 20k sales??

Because it's clearly unachievable and setting ourselves up to fail. You've been so brutal about our weaknesses, why would we outperform Leeds' (in a year they won the title and contested the Challenge Cup final) conversion ratio by almost 60%. It's bonkers on your part to suggest anything less is failure. Unless that's your intention, of course, to provide another fabricated bat to bash the club you're supposed to love over the head with?

frepneyboy wrote:

Please tell us why the club cannot aim high?

Where have I said the club cannot aim high? In the current climate, 13k-14k shirts would be aiming high and would put us in a bracket with clubs that are successful on the field, despite, according to your analytics, the certainty we absolutely won't be next year.

Re: 150th Anniversary Kit... : Sat Oct 11, 2014 8:15 am  

ComeOnYouUll wrote:

Pearson spoke in the Mail the other day about some "great events and games" coming up next year.

Finishing the 150 season with a game against New Zealand would be fantastic.

with an extra CC game and a possible mid-week SL round if we get as far as the QF, that may be difficult to slot in. Be great to see it though.