Re: New Shirts : Fri Jul 25, 2014 7:08 am  

I didn't berate anybody. There are loads of great ideas on here and I hope someone at the club with a better business brain than mine is considering them. But - having a good idea is the easy bit: making it work is a lot harder. Very few of the ideas on here, if any, involve zero initial outlay and I was just making the point that had already been made that we don't have the money for speculative marketing projects. It has to be slow and steady. If you don't like it then put some money in to back up your idea.
I may have over reacted slightly but, "stifling discussion" and, "wading in with size 9s to protect the chairman" - that really is over reaction!

Re: New Shirts : Fri Jul 25, 2014 8:11 am  

Kevs Head wrote:

If you don't like it then put some money in to back up your idea.

Again, a bit unnecessary - it's not essential for people with suggestions and good ideas to have the means to fund them themselves is it? I like these discussions - you would hope that there might be some pearls that MC or someone at the club might be able to pick up and run with.

I may have over reacted slightly but, "stifling discussion" and, "wading in with size 9s to protect the chairman" - that really is over reaction!

I don't think so - MC has engaged with the conversation and is being treated respectfully; he's made it clear that whilst the ship has steadied, it's not yet in calm waters - and that's helpful to know. I still don't think that anyone had a go at him, nor have they since.

Anyhow - we've had it confirmed that the club is looking to appoint to a marketing role; that's a very positive step forward. If the right appointment is made, we can expect to see a more focused marketing strategy being executed - if I were in charge, I'd make the 6300 attendance that MC mentioned as being the threshold for enabling us to spend the cap, an over-arching KPI for that function; if they achieve that, it will unlock all sorts of other potential within the club, so it seems like a reasonable thing to aim for.

On a related matter - Martin Hopkins last day today; has his successor been appointed?

Re: New Shirts : Fri Jul 25, 2014 9:10 am  

Would it be possible to seek the help of a sales and marketing company /promotions on a performance related pay.

Re: New Shirts : Fri Jul 25, 2014 2:50 pm  

bren2k wrote:

Maybe a link-up with a trendy clothing brand would be worth exploring? Aren't 'Own Character' a Wakefield based fashion label that appeals to the yoof? Admittedly I'm a bit out of my comfort zone here, but no 1 son (15), who is a slave to fashion, regularly spunks £20-40 on ridiculously garish t-shirts. Some kind of dual branding deal with a label like that might well get young people interested - as well as getting the badge into different outlets.

And to the poster who berated people for 'having a go' at MC; where did that happen? It's good to be able to have a sensible discussion about this kind of thing with the Chairman - I don't think it's helpful to stifle it by wading in with size 9's to protect him from a perceived slight, especially when it didn't actually happen.

KC - re the 'Heritage Commitee' idea; that could easily become an unfocused forum for fans to a) moan or b) be totally unrealistic; I'd rather see a Heritage theme being overseen by a marketing professional, who can monetise some of these ideas and deal with the Chairman's entirely reasonable concerns about RoI.

Like anything Bren it would need to be overseen by the clubs professionals in order for it to work, but I genuinely think that some additional help from supporters would be a positive I something like this, it would help the club who are" stretched" and who knows something decent could come of it, there are clearly some strong views by supporters wanting a heritage aspect to be explored and it's certainly something we have failed to do as a club for years.
It's a no brainer for me, but it must be done well.

Re: New Shirts : Fri Jul 25, 2014 4:05 pm  

kinleycat wrote:

It's a no brainer for me, but it must be done well.

What I wanted to say really, but uncharacteristically for me, it was obscured in a sea of verbosity.

Re: New Shirts : Fri Jul 25, 2014 4:13 pm  

If i get all the numbers on the euro's tonight DC ,all Trins troubles will be over.

Re: New Shirts : Fri Jul 25, 2014 5:00 pm  

bren2k wrote:

What I wanted to say really, but uncharacteristically for me, it was obscured in a sea of verbosity.

What you said!!

Re: New Shirts : Fri Jul 25, 2014 5:58 pm  

If we're talking ideas to generate income outside of merchandising WTW were looking at hosting a regular weekend car boot sale on the car park on a Sunday morning. Chesterfield FC do it to good effect. http://www.carbootbazaar.com/derbyshire ... -sale.html £5 per pitch....200 pitches £1000 £1 per customer on entry....£300-400? Total weekly income...£1300-1400 with those acting as stewards volunteers from the club? Could have the shop at the ground open at the same time to sell merchandise? I mentioned it last year and it was being looked at but not heard anything.

If we're talking ideas to generate income outside of merchandising WTW were looking at hosting a regular weekend car boot sale on the car park on a Sunday morning. Chesterfield FC do it to good effect. http://www.carbootbazaar.com/derbyshire ... -sale.html £5 per pitch....200 pitches £1000 £1 per customer on entry....£300-400? Total weekly income...£1300-1400 with those acting as stewards volunteers from the club? Could have the shop at the ground open at the same time to sell merchandise? I mentioned it last year and it was being looked at but not heard anything.

Re: New Shirts : Fri Jul 25, 2014 6:11 pm  

Beer festival, trade shows etc etc could all be done from BV.

Re: New Shirts : Fri Aug 22, 2014 7:05 pm  

Although V's have been the home kit for the last two seasons I think this would make a cracking home kit.