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Re: New Shirts : Thu Jul 24, 2014 6:36 pm  
Daddycool wrote:
Unless you find someone who is quite willing to throw money at the club knowing he will never see it again, then frustratingly slow will be the way. I haven't got that money. Would always step aside for someone has. Said that right at the outset. And they've not exactly being forming a queue to reveal themselves have they? Wasn't there 4 mystery investors as soon as JE went? (Falls off chair)!


I think inflation has cought up with that story I always belived it to be 3. (Still one of my fav all time trin rumours).
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Re: New Shirts : Thu Jul 24, 2014 6:49 pm  
Are they the same ones that were waiting in the wings for Ted to go?

Always thought they were the figment of someone's wishful thinking.
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Re: New Shirts : Thu Jul 24, 2014 8:00 pm  
bren2k wrote:
It's a valid point, derailed slightly by your unnecessary dig about hotel accommodation.

In my experience, accountants like predictability and being able to make accurate financial forecasts based on what's happened in the past, and what's going to happen in the future; marketeers like to speculate, try new things and take risks - the two things don't go together very well and in virtually every business I've worked in, there has been antipathy between the two functions.

I can't remember who it was who said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half," but it's a truism; that's why marketing activity needs to be designed and coordinated by someone who not only knows how to do the activity itself, but also knows how to measure and quantify the results of each activity. If that is done correctly, so that evidence of what works and what doesn't is gathered, eventually, marketing can become focused and results-driven and only those activities that are proven to deliver a decent RoI are carried out. That way, even accountants can learn to love marketing.

Anyway - I have no right to spend the club's money, but I would suggest that a marketing professional would be a good investment round about now.

How about some kind of heritage committee that worked with the club with two clear aims.
1. To further the good name of Wakefield Trinity
2. To look at ways how point 1. could lead to additional income for Wakefield Trinity.
Lots of good people with good ideas on here that could all benefit the club if the club are interested.
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Re: New Shirts : Thu Jul 24, 2014 8:13 pm  
Personally, I think we need to improve our off field gear next year. Me and a group of 3 friends (19-21 years old) all wear rugby training gear for the gym and sunny days. None of us have any Wakefield training gear because the designs are too plain. We must of spent around £400 between us on NRL gear because the tops and vest are fancier looking. I'm sure that is £400 that the club would rather have and we would rather have spent the money on Wakefield.


Now I have got no proof and I haven't done any research but I assume that most "real" fans buy at least 1 of the kits each year. This should give us a guaranteed/minimum amount of shirt sales. I have no problem with having a heritage home kit, it appeals to the "older" fans. However, I feel that the away kit should be more "alternate" and stylish, this would attract the younger customers who have no memory links to the heritage kit. Basically, I want to spend more of my money at the club and to do this, they need to tap into my desire to wear the products
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Re: New Shirts : Thu Jul 24, 2014 8:31 pm  
...and beach towels!!
We go on holiday on Monday and I've lost count the amount of times I've asked in the shop or on the website why we don't sell them with no reply!
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Re: New Shirts : Thu Jul 24, 2014 9:14 pm  
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Re: New Shirts : Thu Jul 24, 2014 9:25 pm  
Daddycool wrote:
I don't see us dropping the wildcats name, not that I've given it much thought


Please give it some. Lots of some. Appeal to the Wakefield public on heritage and history, their city, their team, not some gimmick that was relevant only to a point in time.
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Re: New Shirts : Thu Jul 24, 2014 9:37 pm  
j4ffa wrote:
Basically, I want to spend more of my money at the club and to do this, they need to tap into my desire to wear the products


The last great shirt we had was probably the Rooftop Gardens one! I think the last time I actually bought a replica shirt was 2005. I'm not a big fan of the modern shirts, a lot of this year's look like football shirts. A really good heritage shirt would definitely get my vote, ideally the Wally Lewis era Adidas. I used to collect vintage and reproduction Adidas. I might start making some enquiries.
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Re: New Shirts : Thu Jul 24, 2014 11:39 pm  
j4ffa wrote:
Personally, I think we need to improve our off field gear next year. Me and a group of 3 friends (19-21 years old) all wear rugby training gear for the gym and sunny days. None of us have any Wakefield training gear because the designs are too plain.


Maybe a link-up with a trendy clothing brand would be worth exploring? Aren't 'Own Character' a Wakefield based fashion label that appeals to the yoof? Admittedly I'm a bit out of my comfort zone here, but no 1 son (15), who is a slave to fashion, regularly spunks £20-40 on ridiculously garish t-shirts. Some kind of dual branding deal with a label like that might well get young people interested - as well as getting the badge into different outlets.

And to the poster who berated people for 'having a go' at MC; where did that happen? It's good to be able to have a sensible discussion about this kind of thing with the Chairman - I don't think it's helpful to stifle it by wading in with size 9's to protect him from a perceived slight, especially when it didn't actually happen.

KC - re the 'Heritage Commitee' idea; that could easily become an unfocused forum for fans to a) moan or b) be totally unrealistic; I'd rather see a Heritage theme being overseen by a marketing professional, who can monetise some of these ideas and deal with the Chairman's entirely reasonable concerns about RoI.
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Re: New Shirts : Fri Jul 25, 2014 7:01 am  
I certainly didn't take it as anyone having a go. Just trying to get the message out that financially we aren't quite there yet and there is still work to do
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