I think everyone has their own circumstances and differing price structures will appeal to different people. This is only the second time in nearly 30 years that I've held a season ticket.
I bought two for this season. As many of you know I travel a lot so can't make a lot of games but have made around 5 home games this year and will make one or two more. As a result I consider that I've broken even on my ticket. The other ticket is for my fiancee who has health issues and is not guaranteed to attend. That ticket has been used twice so far this season and I'm unlikely to see it used for enough games to recover the cost. However at £100 a shot I have no gripes since it is a sunk cost for us and easier than trying to buy tickets the week of the match and then find out on the day that she is unable to make it. We have seated tickets because it is necessary really.
In addition, the two seats to the right of us have been sold as season tickets (the club confirmed this to me the other week when I used the bring a friend voucher) yet I've only seen them occuppied for the Cas match.
In these situations the Club has received more money than it would do otherwise as people have paid for tickets and then not attended > not attending and not paying on the gate.
The £100 offer made this an easy choice for me. At c. £200 a pop there is no way it is economically viable for us due to our circumstances.
There is an economic rule where there is a trade off between price and volume to seek to maximise returns. The higher the price = lower volume, lower price = higher volume. It is a case of maximising this at the right level; who knows where this is for Wakefield?
Overall Elston and Glover will know the numbers and how we are doing. We have around 4k season ticket holders and really need to increase this for keeping the RFL happy, I suspect this is possible.
If there is a small increase in price say to £120 or an early redemption discount price for existing season ticket holders then I think this is a good policy.
I like having our season ticket and some how think it is a good idea to retain them for some potential benefit once/if Newmarket go ahead. However, like many it is down to personal finances and I need to let my wallet rule my heart.