I have no issue with the quality of the Kooga gear (a bit pricey perhaps), but the club have been with them for a fair long time now and moving to a new supplier would offer the chance to refresh the proposition and create additional interest. However I note ISC deal with the so called bigger RL clubs, and can we offer up the minimum volumes they require ?
But is Kooga the real issue ? The shop on a matchday provides a very poor environment, unable to accomodate both Town and Giants in the space available. Some of the Town gear on racks is shoved to the side, does not create a good impression. Giants stuff is all crammed in down one side and corner which prevents the ability of supporters to walk around and browse at leisure and find things to buy that maybe they hadn't thought about. Not rocket science is it ? I'm afraid this will put people off going in, and those that do will spend less as a result of the way the shop is set up.
Now Town are at Championship level, the pressure on the shop will grow further - it needs sorting to give BOTH clubs the chance to improve their retail experience and maximise revenue in a key area.