Board index ‹ Super League ‹ London Broncos ‹ Last Place...A MARKETING TOOL?

Seems wakey and Castleford have done enough this weekend to avoid being dragged into the battle for the spoon in 2012.

Powell has 13 days to feed off this positive energy created by a last gasp win over widnes before the visit to Huddersfield, where we haven't won since 2003. Widnes are 300 points worse off than we are in the +/- column, so it's all about who will win again this year to ensure avoiding the dreaded last place finish.

Looking at our remaining fixtures, home matches against Salford and HKA together with trips to oddslum and Castleford would seem to be the games where we stand the best chance of picking up the 1 win that should ensure we don't finish at the foot of the pile.

Widnes will look at games v the same teams, plus their fixture v Wakey and target them for the win they need.....

as depressing as it is to be looking at the last months of the season with only last place "avoidence" to fight for, it could make for a bit of excitement at TW2.

No doubt the visits of Wigan and Leeds will attract the usual ex-pat northerners living in London as they normally do, but HKA and Salford are the games I'd really be pushing......

Salford: 2 weeks before the 2012/13 Wendyball season starts......

COME AND WATCH A LONDON TEAM STUFF ONE FROM MANCHESTER (or something along these lines)....

HKA: September 8th? Peter Sellars birthday.........He was in the Pink Panther......
Alecia Beth Moore Birthday.........you know her as PINK.....

How about a charity day forhttp://www.wearitpink.co.uk/pay.aspx?gclid=CJn4jeHKxLACFQ4rpAodGkvYpg ?

Everyone turns up in Pink, donate 10% of the gate to the cause, buckets being shaken etc.....get the Hull KA lot involved...NOW...not in a weeks time....

Just a thought?

I don't dispute the ideas as a method of generating interest. But how much actual money would you put into marketing these specific games? Would it not be more beneficial to target the bigger games in terms of marketing rather than focus on lesser games which quite frankly would need more sell than others?

In addition I would be interested in how much people actually think the club has a does use in marketing terms over the course of the year I suspect it is on the silly low side.

Southern Reiver wrote:

I don't dispute the ideas as a method of generating interest. But how much actual money would you put into marketing these specific games? Would it not be more beneficial to target the bigger games in terms of marketing rather than focus on lesser games which quite frankly would need more sell than others?

I would love the club to be able to attract 6,000 to the games v Leeds and/or Wigan, but getting spanked in front of say 1,500 new fans is hardly good for business........Salford and HKA we should at least be slightly more competative against...

LEEDS SL average = 4,449 and at the Stoop since 2006 average = 4,074
WIGAN SL average = 5,277 and at the Stoop since 2006 average = 5,019

Neither of these games "should" need major marketing to break 3,000 which this year is apparently seen as a good crowd.....both teams attract a fair amount of "local" support from London based ex-pats.

WARRINGTON SL average = 3,649 and at the Stoop since 2006 average = 3,573
HKA SL average = 3,415
To a lesser extent, these teams have attracted good gates in recent years and may well warrant some form of "reminder that they're coming" campaign....maybe a small piece in TNT highlighting the Australians in their squads?
The HKA/PINK tie in was after a lazy Google search for September 8th and associated events.........I still say it would be worth a pop, given the charity would get a fair amount of press on their own.....

SALFORD SL average = 2,692 and at the Stoop since 2006 average =2,561

If you look at the other "smaller supported" teams in SL and the attendances at the stoop this year, less fans than average have turned up for Catalans (30%), Huddersfield (39%), Wakey (20%), Widnes (36%) and Castleford (28%)......

Salford is a game I would push heavily to the local socccer clubs, posters in bars, get pubs involved in selling tickets, calling local businesses, 10,000 leaflets dropped at the nearest homes to the ground and loads of other stuff......but ensuring that it's stuff that involves something other than sitting on your ar5e booking an advert in a paper, speaking to groupon and posting on facebook.

Southern Reiver wrote:

In addition I would be interested in how much people actually think the club has a does use in marketing terms over the course of the year I suspect it is on the silly low side.

4 Adverts in METRO (2002-2005), 3 Adverts in The Evening Standard (2002-2012), a number of facebook initiatives from 2008 onwards which resulted in free entry to games for the fans of Huddersfield an Castleford, the clubs intermitent Emails, Groupon cost per acquisition marketing deals taken up by the converted, a couple of lame "wear your soccer shirt for cheap entry efforts" some oyster card holders handed out at canary wharf, 2 videos seen by less than 1,000 people on-line, posters in pub toilets in west London for 1 season (2008), 3 bus shelters in Brentford (2004), 4 x Door drops to houses in Brentford, leafletting of 1 Union game at Twickenham, exposure at the double header at Wembley and a dozen liveried Taxis.

To the casual observer, this may sound like a single campaign run by Saracens or Harlequins Rugby Union for an 'EVENT" game....it is in fact what I can recall in the way of marketing activity of the London Based SL club over 11 years

11 years and 143 "home" SL games since 2002........and by my estimation, about 100k spent on actual marketing...with another half a million wasted on marketing managers wages

[Horatio Yed]

It's says something when a woefully under prepared Widnes full of Championship players and journeymen rushed in are only just worse than you.

Horatio Yed wrote:

It's says something when a woefully under prepared Widnes full of Championship players and journeymen rushed in are only just worse than you.

Thread drift.......

Horatio Yed wrote:

It's says something when a woefully under prepared Widnes full of Championship players and journeymen rushed in are only just worse than you.

Indeed it does. Can we get any worse we ask. You do wonder that when Powell does go whether a new person can change these players back to what was on their cv when we signed them or we are in for another painfull season in 2013.

gutterfax wrote:

11 years and 143 "home" SL games since 2002........and by my estimation, about 100k spent on actual marketing...with another half a million wasted on marketing managers wages

utter bollox

there have been 143 games and 143 - please-bring-a-friend-with-you pushes

[Horatio Yed]

If i brought my mate to a Broncos game, it'd be the last time i ever saw him.

Gutters- there may be very little money available for marketing.

It is possible that DH gambled on putting all (or most) of his Broncos money on the first team wages in the hope that success on the pitch would build the crowds. If that is the case, then as we know now, it is a gamble that hasn't paid off.

Snoopy - I have wondered the same as you whether there is a way back for some of our players. The team have not improved since game 1, imo, although a few players are coming up with decent individual performances. Question is, can any coach turn things around? A 7 year downward spiral has really knocked the stuffing out of this club and its supporters.

BTW, anyone see the Newcastle v Canberra game? Boy, were they two bad teams (reminded me of our match against Widnes) Wayne Bennett appears too have his work cut out at Newcastle and Danny Buderus looked a broken man when his team were booed off the pitch. Shame if his career finishes on an all-time low (Gower must feel he's under a similar threat here).

[Dave Lister]

Horatio Yed wrote:

If i brought my mate to a Broncos game, it'd be the last time i ever saw him.

That's because he hates spending time with you.