I suppose redeveloping the Willows would have a lot of plus points compared paying rent in a new stadium, but if we ever want to be successful under the current ownership, we need to be attracting new fans. The Willows was never going to attract many new fans, wheras a shiny new stadium would (in theory), and also be more attractive to any potential investors or buyers in the future. The lack of atmosphere is a common trait of modern stadia sadly - but a few more finishing touches would help greatly, and it wouldn't even be that expensive. Plus the addition of a fan bar maybe.
Would the club or SMC ever consider letting the fans decorate the concourses, if anybody was willing to donate maybe an old signed shirt or something, have them in frames on the walls etc. And if the Sale fans aren't too pleased, they could do theirs in the North stand and have that as their home end.