How we grow the England brand : Sat Dec 02, 2017 11:20 am
Obviously winning the thing would have been the biggest media boost to RL for decades, but England have put on a good show today and I woulden't be surprised if the BBC1 audience is the biggest RL has had for a long time even with the early kickoff.We need to capitalise on this. Not playing a game at home for a year after a positive 2013 world cup was criminal. At least the RFL have got dates in the diary for the NZ test series with sensible venues but we need more.
I'd throw money at Tonga to get them over for a midseason 'rematch' theres bad blood due to the dramatic semi final. Use that 'payback' for the marketing and sell a game that would normally only fill a ground the size of Leigh/Warrington in to one that sells the DW/KCOM/JohnSmiths.
Go bigger next time the Aussies come here, put the games at Wembley/Etihad/StJames' Park
The England RL team is finally seen as a credible brand 9/10years after the decision to drop GB was made and we need to make the most of it.