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Re: While we are at it Mr Carter : Wed Jul 29, 2015 3:22 pm  
With all the other stuff going on I'd say that the Wildcats tag is the very least of our worries. As long as Wakefield and Trinity are in the name you can stick anything else in you like for me.
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Re: While we are at it Mr Carter : Thu Jul 30, 2015 8:45 pm  
Wildcats is a god awful name and whoever chose it originally wants shooting.

Having said that, the Rhinos name has worked tremendously at Leeds. Kids, especially, associate with the name and the mascot. Ronnie the Rhino is a big marketing plus for Leeds and helps engage loads of kids.

However, that's partly because Leeds got it right from the start. The badge, the mascot, the branding, the merchandise, all of it was good from the start and stayed consistent.
But also Leeds spend a lot on marketing and on supporter engagement and crucially spend a lot on the staff responsible for these things.

For example, the last week or so at Headingley has been:

Friday - Home game v Salford - att 14,000 - 200+ dancers from recent Rhinestones dance camp at half time plus the usual amateur teams. Plus Armed Forces Day featuring Royal Marines band and Army v Navy teams.

Sunday - Children's Day - various activities and entertainment on all day including kids RL, football and cricket tournaments. Attracted approx 6,000 people to Headingley.

Monday - Coach Education workshop at Kirkstall. 30-40 amateur coaches present.

Tuesday - Rhinos Touch Rugby session - 30-40 paying participants

Wednesday - Sponsors Day - various activities including participating in Rhinos training session for sponsors and their families

Thursday - Sinny's Club (for members aged 12-16) event - attracted 60-70 kids plus parents

Sunday - Home game v Catalans - att 15.5k - hundreds of u8 players on the pitch pre-match and half time.


Now that's obviously not a normal week for Leeds but it illustrates the effort Leeds puts in to both their brand through the mascot and other aspects, and engaging with people to get them in to the ground and hopefully coming back again.

Until a club puts that kind of effort in, it doesn't really matter that much what you're called, it won't make much difference.
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Re: While we are at it Mr Carter : Thu Jul 30, 2015 8:49 pm  
Totally agree Him,

You've got to win the hearts of the young kids and they'll pay you back 1,000 times over during their time as a lifelong fan.

It doesn't happen by accident
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Re: While we are at it Mr Carter : Thu Jul 30, 2015 9:16 pm  
Him wrote:
Wildcats is a god awful name and whoever chose it originally wants shooting.

Having said that, the Rhinos name has worked tremendously at Leeds. Kids, especially, associate with the name and the mascot. Ronnie the Rhino is a big marketing plus for Leeds and helps engage loads of kids.

However, that's partly because Leeds got it right from the start. The badge, the mascot, the branding, the merchandise, all of it was good from the start and stayed consistent.
But also Leeds spend a lot on marketing and on supporter engagement and crucially spend a lot on the staff responsible for these things.

For example, the last week or so at Headingley has been:

Friday - Home game v Salford - att 14,000 - 200+ dancers from recent Rhinestones dance camp at half time plus the usual amateur teams. Plus Armed Forces Day featuring Royal Marines band and Army v Navy teams.

Sunday - Children's Day - various activities and entertainment on all day including kids RL, football and cricket tournaments. Attracted approx 6,000 people to Headingley.

Monday - Coach Education workshop at Kirkstall. 30-40 amateur coaches present.

Tuesday - Rhinos Touch Rugby session - 30-40 paying participants

Wednesday - Sponsors Day - various activities including participating in Rhinos training session for sponsors and their families

Thursday - Sinny's Club (for members aged 12-16) event - attracted 60-70 kids plus parents

Sunday - Home game v Catalans - att 15.5k - hundreds of u8 players on the pitch pre-match and half time.


Now that's obviously not a normal week for Leeds but it illustrates the effort Leeds puts in to both their brand through the mascot and other aspects, and engaging with people to get them in to the ground and hopefully coming back again.

Until a club puts that kind of effort in, it doesn't really matter that much what you're called, it won't make much difference.


Exactly right , compare and contrast.

Do we even have the face painting anymore , or was it too expensive?
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Re: While we are at it Mr Carter : Thu Jul 30, 2015 11:45 pm  
The Avenger wrote:
Totally agree Him,

You've got to win the hearts of the young kids and they'll pay you back 1,000 times over during their time as a lifelong fan
.

It doesn't happen by accident



Thats the bottom line mate, it would be interesting to know the percentage of fans who stuck with the first club that they ever attended as a kid for a home game. i suspect it would be massive.
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Re: While we are at it Mr Carter : Fri Jul 31, 2015 6:40 am  
Unfortunately the bottom line is profit and loss. We don't fair well there so the marketing budget takes a hit.
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Re: While we are at it Mr Carter : Fri Jul 31, 2015 6:49 am  
PopTart wrote:
Unfortunately the bottom line is profit and loss. We don't fair well there so the marketing budget takes a hit.

... and thus Wakefield Trinity will always be a struggling club with mickey poor attendances with little future prospects. There are things you can scrimp on, promotion is not one of them if you want to build a club.

Like I said on another thread, how much have we wasted bringing in tosh from other clubs who have contributed nothing to the team. That budget could've been used elsewhere. There is money, it's just been used unwisely.
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Re: While we are at it Mr Carter : Fri Jul 31, 2015 7:03 am  
Him wrote:
Edit.


All you list about the Rhinos success can be put down to having a winning team.
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Re: While we are at it Mr Carter : Fri Jul 31, 2015 9:40 am  
Khlav Kalash wrote:
Like I said on another thread, how much have we wasted bringing in tosh from other clubs who have contributed nothing to the team. That budget could've been used elsewhere. There is money, it's just been used unwisely.

It's a shame the the club and the coaches' did not have the vision and foresight you have, not forgetting the business acumen you are gifted with, maybe if they had consulted you on player recruitment and the day to day running of the club we would not be in the hole we are in.
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Re: While we are at it Mr Carter : Fri Jul 31, 2015 9:49 am  
Khlav Kalash wrote:
... and thus Wakefield Trinity will always be a struggling club with mickey poor attendances with little future prospects. There are things you can scrimp on, promotion is not one of them if you want to build a club.

Like I said on another thread, how much have we wasted bringing in tosh from other clubs who have contributed nothing to the team. That budget could've been used elsewhere. There is money, it's just been used unwisely.


Unfortunately, that decision is the primary difference between a successful and less successful business in every walk of life.
Doesn't mean the businessmen are bad, just that the decision wasn't always the right one.

Our guys have made good decisions in the past too......but splitting finances between promotion and marketing compared to stock and sales (or player recruitment in our case) is a massive decision and many people in every business get that wrong every day.
It's just as bad a business decision to do a massive marketing campaign to tell people about a product you are unable to resource or sell.

You could easily use Glover as the reverse example. He marketed hard and discounted tickets to get people through the door with the intention of them bringing more full price payers with them and getting in ground sales to increase..............didn't work out like that. Wasn't a bad plan in theory but implementing it and choosing the right balance of discount/marketing v sales is really hard.

The advantage Leeds have over us is not that they have a bigger marketing budget (meaning we should just allocated more funds to ours) it is that they have more money to be able to take risks on losing money on marketing and go for the long game of entertaining kids that will give you future revenues rather than immediate cash.
When we do something we have to get it right every time otherwise we waste valuable money that we can't afford to waste.
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