James Webster is showing his inexperience at managing a club, I guess. It was entirely the wrong message to send out and is costly.
It is chicken and egg. Send out negative messages to a crowd that has had hope of a new start at Newmarket conned out of them, and the crowd is going to stay away. Because of that, the club has less money, so we get worse, so less people attend, etc. We've had bad patches before but this is probably the lowest ebb off the field, and we need something more than the passive aggression from the top, that it will all be our fault for not turning up. It is not a cheap hobby and a lot of people will weigh the cost against their actual enjoyment. If your customers don't turn up, look at what you can do to get them back rather than having a go for not turning up.
The crowds have wilted. That needs addressing. The interest is there, as we have shown in marginally better times. For some reason though, people are deciding not to go. We've had worse times than this but with bigger crowds.