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Re: Vallis Way
Post Wed Oct 10, 2018 9:09 am
Posted by itsmeagain on Wed Oct 10, 2018 9:09 am
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Ive never seen them advertised so in some ways taking after the LB
Re: Vallis Way
Post Wed Oct 10, 2018 10:38 am
Posted by jbuzza on Wed Oct 10, 2018 10:38 am
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For me, having Broncos Academy games as warm up is most attractive option.
Re: Vallis Way
Post Wed Oct 10, 2018 11:43 am
Posted by northernbloke on Wed Oct 10, 2018 11:43 am
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Buzza, can’t disagree with that, and makes sense, but the fixture list seldom takes that into account
Re: Vallis Way
Post Wed Oct 10, 2018 12:11 pm
Posted by Moe Lester on Wed Oct 10, 2018 12:11 pm
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Seen people on social media suggesting the club should play “one-off” games across various football grounds in London but not only is it throwing money down the drain, it’s pointless. The club’s priority should be Ealing, embedding roots further into the area and attracting bigger crowds.

The club needs to offer something different than other sporting options in London. Maybe “the cheapest elite level season ticket in London”? It’s not hard to be cheaper than Football and I have no idea how much RU costs (and wouldn’t want to find out). That would need to be marketed though and Rugby League doesn’t do that well.

The club could do well to replicate something similar to what Toronto have. It needs to be an experience and a day out rather than just a game of Rugby. Craft beer is booming and it would be relatively cheap to knock up a few tents and offer beers, gins etc and street food tents. There’s surely enough bands in London waiting for a break and you could hold a mini-festival in the summer months or have bands at games most weeks. There’s got to be things for all the family to do, get bouncy castles and face painting for the kids.

This is a massive opportunity for the club.
Re: Vallis Way
Post Wed Oct 10, 2018 12:34 pm
Posted by Exiled down south on Wed Oct 10, 2018 12:34 pm
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For me, having Broncos Academy games as warm up is most attractive option.


5 pints and talking S#1% is my preference ;)
Wire Quin at work
Re: Vallis Way
Post Wed Oct 10, 2018 12:45 pm
Posted by jbuzza on Wed Oct 10, 2018 12:45 pm
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Exiled down south wrote:
5 pints and talking S#1% is my preference ;)


:ROCKS: You could do that any day though !!!
Re: Vallis Way
Post Wed Oct 10, 2018 1:15 pm
Posted by Robert Flack on Wed Oct 10, 2018 1:15 pm
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My thoughts exactly. Local marketing should be the top priority.

The population of Castleford is around 40k. The population of Ealing is around 338k and we also have neighboring areas to target. 'On the road' games have not worked in the past.

My vision is that, if planning permission permits, tents and novelty stalls from local businesses should line the perimeter of the long driveway towards the ground just as you enter Trailfinders.

Craft food and drink tents sell produce prepared by local businesses, including craft beer, gin and tonic, burritos and curries. These tents are interspersed with club shop tents selling replica gear and miniature Buck and Dusty cuddly toys and flags. All club shop tents are equipped with fast Wifi and iZettle to take payments as quickly as possible.

At the end of the long drive way could be located a huge screen (maybe use the screen on wheels that the club owns initially) which shows, on a loop, video introductions to all the players and their biggest hits and best tries and welcomes away fans. Note how Toronto and Leeds do something similar on their social media to announce their match day squads. No excuses now that video recording facilities are so cheap, an iPhone shoots in 4K.

Lively music (from the last decade) or a steel band plays in the background, people sip ice cold craft beer from frozen plastic glasses before watching the Academy pre-game (which is also streamed live online to capture the burgeoning online audience).

Upgraded versions of Buck and Dusty (re-designed to be more endearing like a Disney-style mascot or Jefferson and the newly created, yet-to-be-named, mare mascot patrol up and down this area entertaining the kids and families. On entry, you instantly get the impression that this is an event with something for all.

We should now have the leverage to re-open a negotiation on bar-takings-sharing with Trailfinders being as we now are the higher status team and will pull in proportionately more fans from travelling armies of away teams.

The use of social media needs to be savvier and the club should leverage targeted social media advertising to residents of Ealing who have a family (yes this can be done). Flyers are so 90's like much of the club's marketing strategy.

Broncos should be billed as a day out with something for everyone and to cater to the demanding tastes of people West London (look, for example, at the success of the Ealing Beer festival). We will simply not compete by offering a cheap fair ground experience with a bouncy castle. People already have far too many distractions.

The club need to acknowledge that what they have done to market the sport and create a positive match day experience has not worked rather than just keeping the blinkers on and wondering why we still have a shockingly low gate.

This is no criticism of the club, but I think we're all hoping they seize this opportunity with both hands, especially given the quality coming through the junior ranks.
Re: Vallis Way
Post Wed Oct 10, 2018 2:19 pm
Posted by Exiled down south on Wed Oct 10, 2018 2:19 pm
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Flacky are you GutterFax or Call me God (the same person) reincarnated??

He will show you his 20 point marketing plan from our Stoop days. He took it with him when he had a tantrum and stormed off to NZ, although i'm sure he will share with us.
Wire Quin at work
Re: Vallis Way
Post Wed Oct 10, 2018 3:10 pm
Posted by Robert Flack on Wed Oct 10, 2018 3:10 pm
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No, not positioning myself for the role and i'd be happy if Broncos just rang up the London office of whatever PR firm Toronto use and wear the cost of an equivalent marketing strategy. Appreciate this may not be financially viable.
Re: Vallis Way
Post Wed Oct 10, 2018 4:09 pm
Posted by RfE on Wed Oct 10, 2018 4:09 pm
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If the club doesn't seize the opportunity presenting itself now, it NEVER will!
Rise like Lions after slumber
In unvanquishable number--
Shake your chains to earth like dew
Which in sleep had fallen on you--
Ye are many -- they are few.'

Percy Bysshe Shelley
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