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Re: Loop fixtures
Post Wed Sep 12, 2018 8:49 pm
Posted by Call Me God on Wed Sep 12, 2018 8:49 pm
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bramleyrhino wrote:
Nonsense. Between the announcement of the 'split' fixtures, clubs will have anywhere between eight and eighteen days till their first home game. Any club that says that they cannot possibly market an event in 8-18 days is, quite frankly, pathetic and deserves every financial difficulty that comes their way.

spot on!
Wigan have 4 home games to boost their income after the 11 regular season games. The plan of how and when to market these games should have been laid back in February if not earlier.....4 EVENT games with themes.....tickets sold to their loyal home fans months in advance. The idea that they waited until August 1st before doing anything is absurd
JESUS WEPT :WALL: HOW MANY TIMES?????
£20 a ticket and £15 on beer and merchandise.....so an away fan is worth £35. At best, 1,000 is the average away support split across 11 rounds and I am being really generous here, so Toronto, replacing say Wakefield will cost a SL club £35,000.
The minimum turnover of a SL club is £4,000,000 so Toronto instead of Widnes is worth less than 1% of a SL clubs turnover.

There are many valid reasons for and against expansion into America, but "AWAY FANS" isn't one of them. :BEAT:
Re: Loop fixtures
Post Wed Sep 12, 2018 8:55 pm
Posted by bramleyrhino on Wed Sep 12, 2018 8:55 pm
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dboy wrote:
It's the 11 SL chairmen you are calling out.

It is they who are saying this.

You think you know better than them?

Or are they simply lying about it, with an ulterior motive?


I'm saying that I agree with Hetherington, the man in charge of one of the few commercially successful clubs of either code in the country, when he says that some SL chairmen are using the structure as a convenient excuse for their own poor commercial performance.

Marketing a game of rugby in 8-18 days is not hard. You just have to do it properly and, unfortunately, that's where too many RL clubs fail.
I wish everyone would read bramleyrhino's post two or three times just to get it through some thick skulls


Mr bramleyrhino speaks a lot of sense.


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Re: Loop fixtures
Post Wed Sep 12, 2018 9:19 pm
Posted by ThePrinter on Wed Sep 12, 2018 9:19 pm
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dboy wrote:
It's the 11 SL chairmen you are calling out.

It is they who are saying this.

You think you know better than them?

Or are they simply lying about it, with an ulterior motive?


Not lying per say but making excuses. Yes it will be tougher to sell a game in 2 weeks than one you’ve had several months to do....but you just work harder at it instead of giving up saying it’s impossible. If their team falls short of winning a GF or reaching the playoffs do they just give up or do they look at ways to do better next season? Why not take this approach when trying to sell 8’s tickets instead of selling it as an impossible job.
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Re: Loop fixtures
Post Thu Sep 13, 2018 10:18 am
Posted by Bull Mania on Thu Sep 13, 2018 10:18 am
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dboy wrote:
It's the 11 SL chairmen you are calling out.

It is they who are saying this.

You think you know better than them?

Or are they simply lying about it, with an ulterior motive?


I don't disagree the point they make, but their solution doesn't solve it. Michael Carter (or even Eddie Hearn) would be able to market Wakey V Hudds for the 7th time in one year.
Re: Loop fixtures
Post Thu Sep 13, 2018 2:35 pm
Posted by bramleyrhino on Thu Sep 13, 2018 2:35 pm
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Even if we give the clubs the benefit of the doubt, when the likes of Carter make arguments like their corporate hospitality revenues are falling or that its hard to sell corporate packages because of the eights, he's confusing correlation with causation.

Is the reason why Wakefield's corporate hospitality revenues are down (assuming that inference is correct) really because of the 8s, or is it because that the club's idea of corporate hospitality, in the year 2018, is cramming people into.a Benidorm apartment block?
I wish everyone would read bramleyrhino's post two or three times just to get it through some thick skulls


Mr bramleyrhino speaks a lot of sense.


Jamie Jones-Buchanan wrote:
"I'd never forgive myself if a child of mine was born in Lancashire.
Re: Loop fixtures
Post Thu Sep 13, 2018 2:47 pm
Posted by homme vaste on Thu Sep 13, 2018 2:47 pm
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bramleyrhino wrote:
Even if we give the clubs the benefit of the doubt, when the likes of Carter make arguments like their corporate hospitality revenues are falling or that its hard to sell corporate packages because of the eights, he's confusing correlation with causation.

Is the reason why Wakefield's corporate hospitality revenues are down (assuming that inference is correct) really because of the 8s, or is it because that the club's idea of corporate hospitality, in the year 2018, is cramming people into.a Benidorm apartment block?


Have you been in hospitality at Wakefield Bramley?
Re: Loop fixtures
Post Thu Sep 13, 2018 2:56 pm
Posted by bramleyrhino on Thu Sep 13, 2018 2:56 pm
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homme vaste wrote:
Have you been in hospitality at Wakefield Bramley?


Admittedly it was a few years ago, but yes. And despite the efforts of the staff there, it was nothing special.

The point I'm making is that, particularly in an area like corporate hospitality which changes a lot, is there honestly a club out there that can say they are fully meeting the needs of the market? If they can, then pinning the blame on poor sales on the 8s has a little (but not much) credence. But I don't think many clubs can say that. In fact, I suspect most a a long way behind what is being offered elsewhere.

To sort of prove the point, if you Google the phrase "Wakefield Trinity Hospitality", the top two results are one for the Widnes Vikings site and one for hospitality at Wakefield for 2017 - I'd suggest those were a much bigger reason for the clubs poor hospitality sales than only having 16 days between the S8 fixtures being announced and your first home game.
I wish everyone would read bramleyrhino's post two or three times just to get it through some thick skulls


Mr bramleyrhino speaks a lot of sense.


Jamie Jones-Buchanan wrote:
"I'd never forgive myself if a child of mine was born in Lancashire.
Re: Loop fixtures
Post Thu Sep 13, 2018 3:19 pm
Posted by christopher on Thu Sep 13, 2018 3:19 pm
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bramleyrhino wrote:
Nonsense. Between the announcement of the 'split' fixtures, clubs will have anywhere between eight and eighteen days till their first home game. Any club that says that they cannot possibly market an event in 8-18 days is, quite frankly, pathetic and deserves every financial difficulty that comes their way.


I think you're missing a massive point and that the clubs don't know on what day/date, people have lives outside of RL and as a Season Ticket holder it is ridiculous that you don't know on what day 7 of your included fixtures will be. It's not about a clubs lack of ability to market the games its a ridiculous situation for them to be in.
Re: Loop fixtures
Post Thu Sep 13, 2018 3:21 pm
Posted by christopher on Thu Sep 13, 2018 3:21 pm
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ThePrinter wrote:
Not lying per say but making excuses. Yes it will be tougher to sell a game in 2 weeks than one you’ve had several months to do....but you just work harder at it instead of giving up saying it’s impossible. If their team falls short of winning a GF or reaching the playoffs do they just give up or do they look at ways to do better next season? Why not take this approach when trying to sell 8’s tickets instead of selling it as an impossible job.


It's ridiculous to ask a club to sell Season Tickets when you can't tell them when 7 games that are included in that are going to be
Re: Loop fixtures
Post Thu Sep 13, 2018 3:29 pm
Posted by bramleyrhino on Thu Sep 13, 2018 3:29 pm
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christopher wrote:
I think you're missing a massive point and that the clubs don't know on what day/date, people have lives outside of RL and as a Season Ticket holder it is ridiculous that you don't know on what day 7 of your included fixtures will be. It's not about a clubs lack of ability to market the games its a ridiculous situation for them to be in.


Season tickets are only one part of the equation; they're a foundation upon which to build. Are you telling me that 16 days isn't long enough to try and attract and grow the more casual crowd? As CMG said, clubs know they have these 3-4 games to slot into the calendar - it's not hard to come up with 3-4 event-specific campaigns.

The fact that one club that's part of the "junta" can't manage to appear in Google for a simple query about their hospitality packages for this season suggests that it IS a lack or marketing ability at fault here, not the S8s.
I wish everyone would read bramleyrhino's post two or three times just to get it through some thick skulls


Mr bramleyrhino speaks a lot of sense.


Jamie Jones-Buchanan wrote:
"I'd never forgive myself if a child of mine was born in Lancashire.
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