shinymcshine wrote:
What RU and cricket do much better than RL is the selling of their event games- whether it's the Six Nations, 20-20, Test Matches or Saracens at Wembley Stadium etc.
Each of these generates a huge income and interest, whilst their domestic weekly games plod on by in a not too dissimilar manner to RL.
Meanwhile RL struggles to sell out CC Semi Finals, Magic Weekend, Big Bash and IRL matches.
But they sell those well because they’ve put the time and effort into building them up and not just suddenly expecting them to sell out by putting an advert on their website.
They’ve put the games on in the same place at the same time (roughly) year after year and built continuity and made them days out.
We never know when England RL are playing or where it will be. The Magic Weekend is tragically under-promoted both inside the sport and outside. We should be saying it’s staying in Newcastle for the next 5 years and then offering Newcastle United season ticket holders half price tickets (along with getting their details). We should be taking an England RL game there to bolster our presence in the city and at any and all RL events the Newcastle RL team should be present and advertised and marketed to high heaven.
The Cup Final should be the same for London. Why haven’t we been marketing directly to Spurs fans whilst they’re at Wembley? Why aren’t London Broncos advertised at the Cup Final?
We have some good ideas and do some good things in RL but nothing is ever joined up or done with any confidence or continuity.