2016 season attendances (club by club) : Wed Sep 28, 2016 6:12 pm  

Attendances down slightly by 1.86%. Full review from 18th Man here :- http://the18thman.com/2016/09/28/super- ... view-2016/? It should increase next season if Sky bin the Thursday night game.

Attendances down slightly by 1.86%. Full review from 18th Man here :- http://the18thman.com/2016/09/28/super- ... view-2016/? It should increase next season if Sky bin the Thursday night game.

Re: 2016 season attendances (club by club) : Wed Sep 28, 2016 7:52 pm  

People seem to be looking back on Sky's Saturday-tea-time broadcast with rose-tinted glasses. I seem to recall poor TV audiences and indifferent attendances; first half of the season football dominates (awful for those of us who like to watch with a pint) and thereafter people find themselves barbecueing and the like.

Re: 2016 season attendances (club by club) : Wed Sep 28, 2016 10:17 pm  

Some fairly interesting figures there.

Firstly, well done to Catalan, strengthening their fan base which was already well established.

Wakefield made the biggest improvement but started from a shocking base line for SL.

Interesting that both Salford & Wakefield feature more than any other Club as the away team for season low attendances at clubs they visited.

Cas & KR prove themselves to have solid support despite a lack of trophy success.

I don't think that this very minor drop in season average attendances is of major concern as it is still higher than 2013/14 seasons.

Looking from the outside in it is abundantly clear that the vast majority of Clubs & the RFL itself are woefully lacking in the media & promotions department, I would wager that the RL spend on marketing is a tenth - ish of that in RU.

Re: 2016 season attendances (club by club) : Wed Sep 28, 2016 11:07 pm  

Ste100Centurions wrote:

Looking from the outside in it is abundantly clear that the vast majority of Clubs & the RFL itself are woefully lacking in the media & promotions department, I would wager that the RL spend on marketing is a tenth - ish of that in RU.

I think that marketing/media/promotions is vastly, horribly, disgracefully under-used and under-resourced in the RFL but mostly in the clubs. I think RL clubs marketing efforts range from approaching adequate to virtually non-existent. Sadly too many RL clubs versions of marketing comprises:
- a couple of players sent to a handful of amateur clubs (often the same ones) each year
- a few uninspiring emails sent to existing fans
- a generally poor social media effort
- a sign outside the ground

Most clubs are very poorly represented and have low profiles even in their own local areas.

Now, partly, I think every area of the game in British RL is under-resourced due to the very poor levels of revenue. But the only way to improve those revenues is to prioritise areas such as marketing, engagement and participation.