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England RL merchandise/online shop
Post Thu Jan 11, 2018 5:48 pm
Posted by Muggins on Thu Jan 11, 2018 5:48 pm
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I think this is an area that needs improving. As far as I can see, there currently isn't an online shop that is functioning. There was for a while, but now the link has disappeared from the website and the link to the shop - http://www.rugby-league.com/england/england/shop - doesn't take you to one.

Compare this to:

Football: https://englandstore.thefa.com/
Cricket: http://store.ecb.co.uk/
Rugby union: http://www.englandrugbystore.com/stores/ers/en/

I'm not suggesting that RL should attempt to emulate the number of products available in the above three stores, but it would be nice to have at least a small range of merchandise available all the time. If nothing else than to have a presence online. Even if they only sold the shirt, car sticker, mug, that would be a start.
Re: England RL merchandise/online shop
Post Thu Jan 11, 2018 5:56 pm
Posted by Muggins on Thu Jan 11, 2018 5:56 pm
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No England fixtures either, apparently: www.rugby-league.com/england/fixtures

You'd think someone would find ten minutes just to add the three games against New Zealand.
Re: England RL merchandise/online shop
Post Thu Jan 11, 2018 6:32 pm
Posted by Bull Mania on Thu Jan 11, 2018 6:32 pm
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Forget about a shop, they couldn't even manage making sure the England shirt was on sale during the WC.
Re: England RL merchandise/online shop
Post Fri Jan 12, 2018 2:27 pm
Posted by Jimmythecuckoo on Fri Jan 12, 2018 2:27 pm
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Re: England RL merchandise/online shop
Post Fri Jan 12, 2018 2:30 pm
Posted by Jimmythecuckoo on Fri Jan 12, 2018 2:30 pm
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Re: England RL merchandise/online shop
Post Fri Jan 12, 2018 4:46 pm
Posted by knockersbumpMKII on Fri Jan 12, 2018 4:46 pm
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I got a free England hat in the post at xmas, does that count?
Re: England RL merchandise/online shop
Post Fri Jan 26, 2018 10:38 am
Posted by Jimmythecuckoo on Fri Jan 26, 2018 10:38 am
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Re: England RL merchandise/online shop
Post Fri Jan 26, 2018 11:45 am
Posted by King Street Cat on Fri Jan 26, 2018 11:45 am
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Re: England RL merchandise/online shop
Post Fri Jan 26, 2018 1:02 pm
Posted by Levrier on Fri Jan 26, 2018 1:02 pm
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Muggins wrote:
I think this is an area that needs improving. As far as I can see, there currently isn't an online shop that is functioning. There was for a while, but now the link has disappeared from the website and the link to the shop - http://www.rugby-league.com/england/england/shop - doesn't take you to one.

Compare this to:

Football: https://englandstore.thefa.com/
Cricket: http://store.ecb.co.uk/
Rugby union: http://www.englandrugbystore.com/stores/ers/en/

I'm not suggesting that RL should attempt to emulate the number of products available in the above three stores, but it would be nice to have at least a small range of merchandise available all the time. If nothing else than to have a presence online. Even if they only sold the shirt, car sticker, mug, that would be a start.


If you think that the lack of a shop is embarassing then it gets worse. I was just checking out the (once mighty) Orrell RUFC who are now in the boondocks of the RU league system.On their website they have a fully functioning shop seemingly organised by their supplier. What about something as simple as making products avaliable through club shops?
Re: England RL merchandise/online shop
Post Fri Jan 26, 2018 3:01 pm
Posted by bramleyrhino on Fri Jan 26, 2018 3:01 pm
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The ecommerce for a lot of clubs is pretty poor to be brutally honest with you.

In today's online environment, it simply isn't good enough to not have a version of your online store that isn't fully accessible on a mobile device. It's something users expected five years ago, and we still have clubs that don't offer that.

It also isn't acceptable to force users to have a login for merchandise and another sperate login for ticketing - it makes it very hard to run a decent eCRM with that approach and it's just poor UX created by a problem that really shouldn't exist.

This poop isn't hard to do, but even clubs that are considered to be amongst the better ones in RL when it comes to sales and marketing can't get it right. It's pathetic.
I wish everyone would read bramleyrhino's post two or three times just to get it through some thick skulls


Mr bramleyrhino speaks a lot of sense.


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