With the greatest respect to the other candidates, it couldn't have gone anywhere else. St. Helens signing him just shows how impressive he's been. Sure, he's been a touch greedy recently, but you can understand that when he's trying to impress even more.
To be honest, all the Championship and Champ 1 awards went to the right people/teams IMO. The only one you could maybe argue with was Toronto as Team of the Year for C1, as with that amount of money behind them, success was inevitable. However if you look at the club as a whole with what they've achieved with the crowds and promoting the game in Canada, I can totally understand how they'd be given it on that basis. More of an off the field achievement rather than on the field I think.
