Unfortunately the first thing that springs out to me is the Cobra logo, not the Bulls logo.
Although I accept the reasons for sponsorship, and don't object to sponsors' logos being on the merchandise, I also want the prominence to be the team. The team feels like the afterthought in those designs to me.
Similar with the replica kit this year, which resembles a formula one car, despite a very likeable design.
There's a fine line between enough sponsorship and too much, which I feel like they've slipped over this year.
But I hope I'm in the minority and that others like the stuff more than I do. Personally I'm going to struggle parting with more money than my season ticket though for this merch, at times when I've not got a lot of disposable income.